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Digital Marketing Lead

Bala Cynwyd, Pennsylvania | Job #315548

We are looking to hire a talented Digital Marketing Lead for a temp-to-hire opportunity in Bala Cynwyd, PA. The Digital Marketing Lead would be responsible for making sure that operationally all of the digital marketing resources are utilized appropriately and is held accountable for the targets to be achieved. The Digital Marketing Lead coordinates with the team leaders to ensure that the overall strategy is executed. This role will lead digital marketing activities, primarily through digital means such as search, social media, affiliates, viral, site optimization and ensure policies.

Digital Marketing Lead Responsibilities:
  • Building and implementing a publicity/communications strategy raising Social Media Global awareness and building brand recognition
  • Website image and design, creation and delivery of effective marketing PR campaigns, developing of corporate communications and marketing collateral
  • Creating strategies and goals to increase online traffic to the organization’s website
  • Analyze key metrics that unit the company’s website traffic
  • Update website content to exploit online opportunities for publicity via blogs, podcasts
  • Develop and manage trade shows, events, direct mail, email marketing, webinars, web marketing, advertising, and corporate collateral development
  • Management, tracking, and advancing publicity opportunities
  • Develop press releases and media alerts, presentations, FAQs, and other communications materials
  • Collateral production and development to include writing and producing white papers, data sheets, website content, email templates and case studies
  • Collaborate with both internal and external lead generation efforts to provide appropriate messaging and presentations to increase quality leads to the inside sales team
  • Generate monthly reports on company’s marketing campaign’s performance
  • Improving the user experience on the company’s website(includes design, content and usability)
  • Collecting and Evaluating customer feedback data
  • Evaluating competitor’s Digital Marketing strategies

Digital Marketing Lead Requirements:
  • Bachelor’s degree or equivalent in Marketing or related field
  • At least 5 years of marketing communications experience - a mix of both agency and corporate environments
  • Experience in Public Relations, Press and Analyst relations is required
  • Working knowledge of the following PC-based programs: Adobe FrameMaker, Adobe InDesign, Adobe Photoshop, Adobe Illustrator, Adobe Acrobat, Microsoft PowerPoint, Excel and Word Macromedia DreamWeaver or web design knowledge would be a plus
  • Experience with a CRM solution, i.e., and/or database systems
JobID 315548

About The BOSS Group

We make it easy for you to enjoy the work you love by providing great benefits. With an attractive compensation package including competitive salary, 401(k) plan, weekly paychecks, holiday pay and a health benefits program, we have you covered.

As a staffing agency dedicated exclusively to the creative, marketing and digital space, we offer temporary and full-time opportunities with corporations, associations, design agencies and non-profit organizations. With 30+ years of experience and strong client partnerships that span across the U.S., we make sure each placement is a good fit for you and our clients. The BOSS Group is an equal opportunity employer.

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